The internet industry is evolving rapidly. Here are the trends and changes we expect to see this year and beyond.
Fiber Expansion Accelerates
Government infrastructure investments and consumer demand are driving massive fiber deployment. By the end of 2026, significantly more households will have access to fiber internet than ever before.
5G and Fixed Wireless Grow
While fiber remains the gold standard, 5G home internet is becoming a viable alternative in areas where fiber deployment is challenging. However, it still can't match fiber's consistency and latency.
Speed Expectations Rise
As more people work from home and consume 4K content, the definition of "fast enough" keeps moving. What was considered premium speed five years ago is now baseline.
Bundling Makes a Comeback
Streaming services are beginning to bundle together, and some internet providers are partnering with content services. Expect more "all-in-one" offerings.
Open Access Networks
The open access model—where multiple providers can offer service over shared infrastructure—is gaining traction. This increases competition and gives consumers more choice.
What Swell is Building
We're focused on bringing fiber to underserved communities and continuing to prove that internet service can be simple, honest, and human. The future isn't just faster internet—it's better internet companies.
Share this article